Which statement describes a disadvantage of SWOT analysis?

Which statement describes a disadvantage of SWOT analysis?

• A. Very time consuming.
• B. Structured process can stifle creativity.
• C. Can generate many ideas, but doesn't help to pick the right one.
• D. Produces a result which could be biased depending on who carries it out.

Answer: (A)

SWOT analysis hinges on judgment and subjective input, so its results can reflect the biases of those who run it. This means strengths, weaknesses, opportunities, and threats may be emphasized or downplayed based on who participates, leading to skewed conclusions. Because it’s qualitative and not inherently prioritised, it also doesn’t directly tell you which path to take, but the bias risk is the clearest drawback. Other points can be true in certain contexts (it can be quick or extended, it may generate ideas without prioritising them), but bias from who carries out the exercise is the most fundamental disadvantage.

SWOT analysis hinges on judgment and subjective input, so its results can reflect the biases of those who run it. This means strengths, weaknesses, opportunities, and threats may be emphasized or downplayed based on who participates, leading to skewed conclusions. Because it’s qualitative and not inherently prioritised, it also doesn’t directly tell you which path to take, but the bias risk is the clearest drawback. Other points can be true in certain contexts (it can be quick or extended, it may generate ideas without prioritising them), but bias from who carries out the exercise is the most fundamental disadvantage.