What is a plausible benefit of maintaining a social media presence?

What is a plausible benefit of maintaining a social media presence?

• A. It cannot affect reputation.
• B. It keeps in touch with customers and raises the organisation's profile to a potentially global market.
• C. It is illegal to use social media.
• D. It always costs more than traditional marketing.

Answer: (B)

Maintaining a social media presence primarily enables ongoing communication with customers while increasing the organisation’s visibility to a broader audience, potentially reaching people worldwide. This works because social platforms allow real-time interactions, quick feedback, and customer service that builds relationships and trust, while consistent content and engagement raise brand awareness beyond local markets. That combination makes it a plausible and valuable benefit. It's not true that social media cannot affect reputation—positive or negative feedback and public discussions can shape how people view the organisation. It’s also not illegal to use social media, so that statement isn’t accurate. And while traditional marketing can be costly, social media campaigns can be low-cost or even free, so they don’t always cost more.

Maintaining a social media presence primarily enables ongoing communication with customers while increasing the organisation’s visibility to a broader audience, potentially reaching people worldwide. This works because social platforms allow real-time interactions, quick feedback, and customer service that builds relationships and trust, while consistent content and engagement raise brand awareness beyond local markets. That combination makes it a plausible and valuable benefit.

It's not true that social media cannot affect reputation—positive or negative feedback and public discussions can shape how people view the organisation. It’s also not illegal to use social media, so that statement isn’t accurate. And while traditional marketing can be costly, social media campaigns can be low-cost or even free, so they don’t always cost more.